"Did you ever read about a frog who dreamed of being a king....And then became one?
Except for the names and a few other changes, if you want to talk about me...
The story is the same one."
Neil Diamond 1971


Azam Jamil is the Country Head for Siddiqi Hospitality Pvt Ltd. www.siddiqihospitality.com and serves on the Board of Governors of NAMAL University and the Hashoo School of Hospitality Management. He is a former Minister of State, Special Assistant to the Prime Minister for Tourism Coordination, Government of Pakistan, and Chairman of the Pakistan Tourism Development Corporation.

A certified CPD Life Coach he has more than 44 years of experience in Hospitality, Tourism, Management, Marketing, Operations, Peoples Management, and Training & Development. With an illustrious career in the Hospitality and Tourism industry starting with Intercontinental Hotels in the mid-seventies and spanning well over 4 decades.

Educated at Aitchison College Lahore and Burn Hall Abbottabad, he went on to gain higher a degree at Karachi University and was ultimately sent to Cornell University by Intercontinental Hotels NY. Azam has held numerous positions during his career, which include Chief Operating Officer of the Hashoo Education Division, Corporate Director for Sales & Marketing at Serena Hotels South & Central Asia, Corporate Director of Training and Development at Serena Hotels South & Central Asia, and Senior Consultant for TEVTA Punjab, Akhuwat and Jaffer Brothers Ltd to name a few. He is one of the Country’s leading corporate trainers providing intervention in all forms of leadership and management skills. Hospitality training has been Azam’s forte, and he has been responsible for equipping thousands to lead successful hospitality and general management careers. He has also been a leading sportsman and was Pakistan’s national tennis doubles champion in the early 80s representing the country at home and abroad. He is also a qualified aviator.

Azam, besides being a hospitality veteran, is an internationally recognized, corporate trainer, life-coach, and motivational speaker.
Prior to his appointment as special Assistant to the Prime Minister for Tourism Coordination, Azam was Advisor Senior Consultant for
firms such as Franklin Covey Pakistan, Jaffar Brothers and numerous corporate entities. He has also spoken to thousands of students of
schools, colleges and universities across Pakistan.


Furthermore, he has been a leading sportsman and was Pakistan’s national tennis doubles champion in the early 80’s.
He is also a qualified aviator.